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The Misleading Narrative: Why American Decline is a Canadian Choice
If you read the international headlines, you will see a lot of hand-wringing about the “unprecedented” decline of the American alcohol industry. The media points to health-conscious consumers and shifting tastes, but they are missing the most significant factor: the Canadian consumer has stopped showing up. For decades, the American
The Missing Party: Why the New Generation is Losing More Than Just a Drink
There is a lot of speculation lately about why alcohol sales are down across North America. While the common narrative points to a “health-conscious” shift, that is only a fraction of the story. In Canada, we are seeing a patriotic shift as citizens make the correct, quiet decision to avoid
Beyond the Vodka Cranberry: Elevating the Standard Ask
Every bartender has reached for the soda gun or a carton of cranberry cocktail more times than they can count. It is the default for a guest who does not know what they want. However, the standard “Vodka Cranberry” is rarely a premium experience. Most mass-market cranberry mixers are actually
Why Canadians Are Choosing Local Spirits More Than Ever
Canadian consumers are changing the way they shop – and the spirits industry is feeling it. In recent months, a combination of trade tensions, supply restrictions, and shifting consumer values has led to a noticeable decline in U.S. alcohol availability across parts of Canada. In its place, locally made products